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The work · customers

Customers and the harnesses we built them.

T
Customer · Memphis · 5 years

Two Broke Bartenders

Five years ago Jeff and Taylor were moving things on their days off. Now they have a bigger truck, a real booking system, and a Saturday at 8:58 a.m. that the customer can actually believe in.

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A hand holding an iPhone showing the Trabajos cleaning app in Spanish, in a warm-lit apartment hallway.
Customer · Memphis · Oxford

Ladies Primera 901

Maria opens Trabajos at 8:15 on a Tuesday. Her day appears in her language. The math is not a mystery. The pay is not a "trust me." The franchise overhead stays in Memphis and Oxford.

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A painter's worn hand with a sash brush painting the white trim of a Memphis bungalow porch.
Customer · Memphis · Oxford

Primero Paint

A Nashville business card the owner could not stop thinking about: housepainters.com — we're damn good at painting houses. The whole brief in eight words. The site is the rest.

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L
Customer · Oxford · Honduran kitchen

La Cocinita de Jackie

A family of four is driving back from a soccer tournament in Oxford. They are hungry. The driver pulls out her phone and types "Honduran restaurant Oxford MS." La Cocinita is the first result.

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An empty hot yoga studio with terracotta walls, dark wood floor, and a single rolled mat under warm light.
Customer · Studio advisory · Mid-South

Immersive Yoga

Month 22. A founder you worked with eighteen months ago is at her desk on a Tuesday morning in late spring. The recurring revenue line has crossed the all-in cost line. She is going to make it.

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F
Customer · Saunas · cold plunges · Mid-South

Fire & Ice Plunge

A Saturday in late November. The first real cold front. The homeowner steps into their backyard at 6:30 a.m. in the dark. They built it into their actual life, in their actual backyard, with someone who knew what they were doing.

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The work · implementations

Selected work — case studies on gotcb.com, live where they live.

A hand holds a phone in the cluttered cab of a band's tour van on a sunlit Mississippi highway, the dashboard littered with road-trip residue and an atlas folded open beside it.
Customer · Independent venue · Memphis

Hivemind (HavenOS · IndieGrid)

A band in a van outside Tupelo at noon, halfway between Memphis last night and Birmingham tonight, remembers they never sent the stage plot — and finds that the next room already has it.

Stacked black road cases for music production gear in an old Memphis loading bay, late afternoon light.
Case study draft in progress

Swamp Soul Productions

Music production gear and skilled people were still living inside the old economy of who happens to know who. The website is the surface. Underneath it is a harness for gear, people, bookings, questions, and trust.

A heavily annotated construction contract with red pen marks and yellow sticky notes on a wooden desk.
Case study draft in progress

OpenDev Studio

The contract should not be a dead thing. It should remember. The oldest idea dressed in the newest clothes.

A shoebox full of paper receipts on a worn home-office desk, calculator beside it, morning light from a window.
Case study draft in progress

Ledger

A 1099 / self-employed tax + bookkeeping engine, built inside the practice that uses it. Dog food, eaten.

Civic infrastructure · open source

Child Support Guidelines Calculator

Tuesday morning in family court somewhere in West Tennessee. A pro se parent is at the table. She pulls out a printed worksheet she ran the night before. Every line cites the rule. She hands it to the judge. The judge nods.

Case study draft in progress

Red Binder

Immigration and estate planning workflow. The hardest paperwork of someone's life, made navigable.